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Our Philosophy

AASHIRVAAD Chakki is our attempt to bring freshness from the fields to your doorstep. We carefully pick, mix and grind the finest grains to deliver a fresh and wholesome flour just as mother nature intended them to be.

Our philosophy at AASHIRVAAD Chakki is to provide made to order flour as per your choice. Now you can enjoy the flexibility of choosing your own flour and getting them ground like a traditional chakki, but from the comfort of
your homes.

AASHIRVAAD Chakki : Specially ground flour – Just for you !

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About Aashirvaad

From humble beginnings in the summer of 2002, AASHIRVAAD has grown to become India’s No.1 Atta brand and has been No.1 for 14 years.. The patronage of 3.5 Cr+ homemakers is a testimony to our ability to deliver consistently on their quality expectations.

With our expertise, we have launched a whole range of atta products for various requirements – be it the Select Atta made from Sharbati wheat from the fields of Sehore to Sugar Release Control atta with Low Glycemic Index to prevent sugar level spikes.

We are now a leading staples brand with offerings across Salt, Spices, Millets, Vermicelli, Instant Mixes, Ready-to-Eat Meals and an Organic Range to boot.

To check out our other products, click here ITCPORTAL.COM

Our Journey

AASHIRVAAD covers a range of atta, ghee, salt, spices, and instant mixes. Our ingredients are carefully hand-picked and processed with the same love and care with which you prepare your food at home.

From hand-picking the finest grains and spices to producing the best ingredients, we aim to bring a homely warmth to your plate.

May, 2002

AASHIRVAAD  Whole Wheat Atta was launched on 27th May 2002 and now has become the number one in branded packaged atta across the country.

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April, 2003

AASHIRVAAD then entered the branded salt market withAASHIRVAADSalt and ensured that only the most hygienic iodized salt reached the kitchens of the Indian household.

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March, 2005

AASHIRVAAD Select, a premium quality atta made from the King of Wheat was launched. It is 100% Sharbati wheat sourced from select regions of Madhya Pradesh.

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May, 2005

ITC then forayed into the branded spices market with the launch of AASHIRVAAD Spices in North India.

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March, 2006

With a range of 4 dishes, AASHIRVAAD introduced its Instant Mix products. Whether it was having breakfast with Rava Idlis or finishing your dinner with some soft Gulab Jamuns, we have covered it all!

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May, 2010

AASHIRVAAD Atta with Multigrains gives you the wholesome goodness of six different grains: wheat, soya, channa, oat, maize and psyllium husk. These ingredients infuse proteins, vitamins, minerals and fibre into your diet. So you and your family stay active, healthy and energetic, everyday.

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October, 2015

In 2015, ITC forayed into Dairy category and AASHIRVAAD Svasti Ghee, its first product from the Dairy portfolio was the result of extensive Research and ITC's very own, state-of- the-art manufacturing facility in Munger (Bihar).
Today it has become a common name in house-holds and if one of the fast growing brands for the company. Its manufactured using a special 'SloCook' process which enhances its natural aroma, giving it a distinct flavor that lends beautifully to varied Indian cuisines.

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March, 2016

AASHIRVAAD launched AASHIRVAAD Sugar Release Control Atta, which is clinically tested to have a GI value lesser than 55. The unique 'Natural Grain Mix' in the atta ensures that the atta has a similar taste and sensory profile like any other normal Atta.

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May, 2019

AASHIRVAAD Nature's Superfoods have been specifically made from ancient grains such as Jowar, Ragi, Quinoa, etc which are known for their numerous health benefits. It is naturally gluten free, rich in dietary fibre and a source of protein.

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September, 2020

AASHIRVAAD Masalas, A premium spice blends of Paneer Masala, Punjabi Chole Masala, Sambar Masala, Shahi Garam Masala, Rasam Powder prepared with high-quality Indian spices carefully picked exotic ingredients with ideal aroma and rich taste and a balanced blend of flavors.

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October, 2020

The range of AASHIRVAAD Instant Meals promises an authentic taste that takes you home. Conveniently packed in a cup and pouch, you can now relish the taste of home, anytime and anywhere. Just add boiling water, wait for a few minutes and your favourite comfort food is ready!

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March, 2022

With AASHIRVAAD Meri Chakki, you get to choose the wheat that you want, add any nutritious mix to the blend, and decide on the pisai of your choice - all from the comfort of your home. AASHIRVAAD Meri Chakki - Your atta, made as per your choice. Enjoy tasty rotis and when asked, proudly say AASHIRVAAD Meri Chakki ka Atta!

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